Casa 1910 Cigars Guide
Casa 1910 is a premium Mexican cigar brand founded in 2021 by Jamie Baer and Serge Bollag, built around tobacco grown in the San Andrés Valley of Veracruz — the same volcanic-soil region behind the dark, oily San Andrés wrapper leaf widely used across the maduro segment. Rather than treating Mexico as a wrapper-supplier footnote, Casa 1910 leads with the country as its whole origin story: "the leading premium cigar brand of Mexico," produced through 100% artisanal methods with tobacco aged a minimum of three years before rolling.
The brand has expanded quickly, reaching 39 countries and duty-free airport retail within a few years of launch, and in July 2026 took on a major US distribution boost through a Smoker Friendly equity investment and retail alliance — see our full write-up of that deal for what it covers.
The Casa 1910 lines
Casa 1910's catalog centers on two established lines, with a third on the way:
- Cuchillo Parado: Medium strength. The brand's more approachable everyday line, ranked #4 by Cigars Lover Magazine at 90 points.
- Tierra Blanca: Full strength. The bolder of the two established lines, ranked #5 by Cigars Lover Magazine with 89 points from Cigar Coop.
- El Ébano: Medium-full strength, not yet released. Already won "Best Cigar Other Countries" at the 2023 Cigar Journal awards ahead of its retail launch.
Both current lines are sold in the same three sizes — Corona (5½ x 42), Robusto (5 x 50), and Toro (6 x 52) — which keeps the lineup simple to compare and to stock.
Casa 1910 sizes and pricing
| Line | Strength | Corona (5½ x 42) | Robusto (5 x 50) | Toro (6 x 52) |
|---|---|---|---|---|
| Cuchillo Parado | Medium | $9.50 | $12.00 | $13.00 |
| Tierra Blanca | Full | $10.50 | $13.00 | $14.00 |
Pricing sits in the same everyday-premium range as established mid-tier brands, undercutting most Nicaraguan and Dominican equivalents at a similar quality level — reasonable given the brand is still building US retail awareness relative to century-old names.
What makes San Andrés tobacco distinctive
The San Andrés Valley produces a dark, oily wrapper leaf prized for a sweet, earthy, espresso-forward finish, and it has become one of the most widely used maduro wrappers in modern boutique blending — many well-known maduro cigars from other brands use a Mexican San Andrés wrapper over Nicaraguan filler. Casa 1910's pitch is the inverse of that usual role: instead of supplying a component to someone else's blend, it builds full puros around Mexican tobacco as the headline origin, aged a minimum of three years before rolling. See our best cigars by country guide for how Mexican San Andrés leaf compares with the more established Nicaraguan, Dominican, and Honduran origins.
Who Casa 1910 is for
Casa 1910 suits a smoker who already enjoys San Andrés maduro wrappers and wants to try a full puro built around that flavor profile, rather than a blend that uses it as one component. The Cuchillo Parado is the sensible entry point for anyone newer to the brand — medium strength, competitively priced, and independently rated ahead of the fuller Tierra Blanca. Smokers who already know they want a bolder, full-bodied smoke should go straight to Tierra Blanca.
The brand's growing US retail footprint — accelerated by the 2026 Smoker Friendly partnership — also makes it easier to find in general cigar shops rather than only specialty retailers, worth knowing if you've had trouble tracking down smaller Mexican-origin brands before. Log your first Casa 1910 in the Humidor Tracker to keep notes on which line and size you preferred.
Conclusion
Casa 1910 is a fast-growing Mexican brand built on genuinely differentiated ground — full puros from San Andrés Valley tobacco rather than a wrapper cameo in someone else's blend. Cuchillo Parado is the approachable medium starting point, Tierra Blanca the full-bodied step up, and El Ébano a newly-awarded line still on its way to retail. See our best cigar brands roundup for how Casa 1910 compares against the wider field, and read the Smoker Friendly partnership story for the retail deal behind its expanding US availability.
FAQ
What is Casa 1910?
Casa 1910 is a premium Mexican cigar brand founded in 2021 by Jamie Baer and Serge Bollag, built around tobacco from the San Andrés Valley in Veracruz. It has expanded into 39 countries and duty-free airport retail.
What are the Casa 1910 cigar lines?
Casa 1910's core lineup is Cuchillo Parado (medium strength) and Tierra Blanca (full strength), both sold in Corona, Robusto, and Toro sizes. A third line, El Ébano (medium-full), has won awards but isn't yet on retail shelves.
How much do Casa 1910 cigars cost?
Casa 1910 cigars run roughly $9.50–$14 per stick depending on line and size — Cuchillo Parado from $9.50 to $13, and the fuller Tierra Blanca from $10.50 to $14.
Where can I buy Casa 1910 cigars?
Casa 1910 has been expanding its US retail footprint, including a 2026 equity and distribution partnership with Smoker Friendly, a 1,000-plus-location retail chain. Availability is growing beyond specialty tobacco shops as a result — see our partnership write-up for details.
Is Casa 1910 a good cigar for someone who likes maduro wrappers?
Yes — Casa 1910 is built around Mexican San Andrés tobacco, the same dark, oily leaf prized as a maduro wrapper in many other brands' blends, so it's a natural pick for smokers who already enjoy that sweet, earthy, espresso-forward character.